Answer: 1) Real, human and financial capital must be rented from owners, 2) Risk and expected reward go hand in hand, 3) While accounting is the language of business, cash is the currency, 4) New venture financing involves search, negotiation and privacy, 5) A venture’s financial objective is to increase value, 6) It is dangerous to assume that people act against their own self-interests, 7) Venture character and reputation can be assets or liabilities.
